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Great Gifts

Garmin  Forerunner 305

Garmin Forerunner 305Arguably the most advanced training aid on the market. Monitor your speed, pace, distance and also your heart rate and use a series of features designed to help you get the most from your training.
Price £255
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Hilly Twin Skin Anklet

Hilly Twin Skin AnkletTwo layered technical socks to keep your keep comfortable for mile after mile.
Price £8.95
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Ultralife Detox

Ultralife DetoxUltralife Detox is one of the most effective cleansing and detoxification products available. It has been scientifically developed to improve digestion, bowel function and eliminate toxins.
Price £9.25
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Garmin  Forerunner 205

Garmin Forerunner 205Use cutting edge technology to monitor your training with this speed distance system. It does far more than tell you how far and how fast you have run!
Price £200

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Hilly Runners Pouch

Hilly Runners PouchVersatile running pack suitable for carrying a range of items such as a mobile phone/iPod/mp3 player and plus larger items in the main compartment. Price £17.50
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Ultralife Max

Ultralife MaxThe ultimate sports nutrition and energy drink, combining bioactive vitamins, minerals, phytonutrients, antioxidants, ginseng and other potent nutrients for the very best in sports nutrition!
Price £ 12.55
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Lies! Lies! Lies!

Page 1: Fitness myths get busted

Lies! Lies! Lies! Don’t believe the rubbish you are told.

We asked the guys at Sports Fitness to bust some of the training and fitness myths that could lead you from the straight and narrow.

MYTH If two people are running at the same pace the person with the lower heart rate is fitter.
“Heart rate is incredibly personal. What is TRUE is that your heart rate goes up as you work harder. It is also TRUE that as you get fitter your heart rate will get lower for any given pace of running etc. But people’s heart rates vary due to a variety of factors so it is pointless to compare your heart rate with someone else’s.”


MYTH You can do exercises to shift fat from specific body parts
“This is false as when your body burns fat it comes from fat stores your bodies prioritises to get rid of first – not the area you are exercising. So doing sit-ups will not take the fat off of your stomach before anywhere else. Running won’t just burn fat from your legs.

“You can use this to your advantage as any exercise will burn fat in general. Working on specific areas of your body will improve the strength and muscles in those areas so this will help gives you the curves and flatter bits in appropriate places.”


MYTH Women who lift weights will bulk up
“Women’s levels of the ‘male’ hormone testosterone are far lower than men’s. So it is very rare for women to be capable of building large muscles. Muscle takes up less room than fat which means women lose inches when they weight train. Muscle burns calories even when you’re resting (fat does not) so muscle raises your metabolism. Strength training also reduces the risk of osteoporosis.”


MYTH Less than 45min is a waste of time
“This is not true. A half hour run is well worth it. Even a 20-30min walk will help you to burn calories, raise your metabolism and help keep you in shape. Every little bit adds up.”


MYTH You will lose more weight if you exercise longer at a lower intensity as you burn more fat.
“If only we had a penny for every time we heard this 'fat burning zone' myth! What counts in weight management is total calories burned. The faster you run, swim or bike, or the more intensely you work the more calories you use per minute. When you run the biggest determining factor of how many calories you burn is distance travelled. So what can be true is that you are better to moderate your effort and go further than to go blazing round a shorter run (but calories burned does increase with speed). You can try using the calorie counter in our nutrition section for more guidance.”


MYTH No pain, no gain!
“Just another big myth. You should enjoy your training. But also most of your running and exercise should be done at a steady effort. You should be able to speak in a sentence or two at a time. It is also important to not tolerate pain due to an injury when exercising. If you suspect you have an injury you should stop and seek professional help and guidance. This will get you back on track more quickly and easily than trying to battle through it.”


So there you have it - don't believe the training myths!

Great value for Money from Sports Fitness

We at Sports Fitness have reduced the prices on all our running shoes so that you can get the best products at great prices NOW!

With a stack of top sports clothing and accessories also available at www.sports-fitness.com Stocks are limited so act fast.

Nike Air Pegasus

Nike Air Pegasus

The Pegasus is the best selling cushioning shoe of all time. Great cushioning and a stable feel for a neutral shoe. Good protection and enough responsiveness for when you want to push the pace. A well designed outsole means the shoe is suitable for running on varied terrain too!

adidas Supernova GCS

Adidas Supernova GCS

adidas's top support shoe is their ground breaking GCS and it's a cracker. The GCS system deals with impact forces and starts controlling pronation from the moment your foot hits the ground! There’s adiPRENE+ cushioning for even more protection – a great ride.

Nike Air Vomero

Nike Air Vomero

Designed to bring all the benefits of Nike’s legendary Air cushioning and the Control At Origin technology that gives comfort from the moment your foot hits the ground. But the shoe also gives the freedom of allowing the foot to move naturally giving a beautifully smooth feel to the shoe.

Nir Air Zoom Percept

Nike Air Zoom Percept

A women's shoe combining of the principles behind the Pegasus and Free (the Nike shoe designed to train your foot to work more naturally). But there’s extra cushioning and stretch panels in the upper to make the overall feel a real delight.

Adidas Supernova Cushion

Adidas Supernova Cushion

This is a shoe that gives great cushioning whether you are running the miles on the road or on the treadmill. The shoe is also spot on for when you want to push the pace.

Nike Air Structure Triax

Nike  Air Structure Triax

Great cushioning comes from Air units in the heel and forefoot plus a PU 'Crash Pad'. Then for support the Structure Triax has a combination of features including medial support, specially placed flex grooves and forefoot WARP.

Adidas Response Cushion

Adidas Response Cushion

Highly effective running shoe that shows why the Response range has been a 'go to' line for runners for years.

Adidas Response Extra

Adidas Response Extra

A new Response shoe that includes cushioning from adiPRENE and adiPRENE+ and adidas' Pro-Moderator system to guide your foot through it's correct movement.

Adidas Nova Cushion

Adidas Nova Cushion

A great shoe at this price! Good cushioning and protection with a smooth feel to the shoe.

 

 

 

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Looking for a Challenge?

Looking For a Challenge

With the New Year on the way it’s time to be picking your next challenge.

Take a look at the Sports Fitness events section to find your next test of fitness or act of planned craziness.

Just click here


If you want our recommendations you should take a look at the Blackburn Winter Warmer 10K, Trollers Trot 25, Milton Keynes Half, or Offas Orror.

Looking for a Buddy?

Searching for a Buddy?

If you want some encour- agement, support, and banter to help you stick to those New Year's Resolutions we have just the thing – Sports Fitness Partners.

You can swap messages with kindred spirits through our secure system which means you can check their profile before accepting their messages, don’t have to share your email and can 'bar' people at any time.

Just click here to register